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Analyzing the funnel • 5 min

<aside> 📈 Default View

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<aside> ✅ Customization Options

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<aside> 📊 Data Visualization

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<aside> 📎 Tracking Parameters

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https://www.loom.com/share/d136019f8fcd408f9e54883319d2ff46?sid=90f8ae68-62cd-4338-b6b3-8b1647f6c714

Default View

• On the Attribution tab, you can see where your members are coming from, what they’re doing, and analyze the funnel
• Funnel Visualization: See how many users signed up, how many advanced to a tier above zero, and how many accumulated points above zero.

Customization Options

• Switch to Tiers: Analyze drop-off points and progression to specific tiers.
• Custom Columns: Add columns for points, tiers, platforms, terms, tips, and user tags or segments to tailor the funnel view to your needs.

Data Visualization

• Table View: Offers a detailed view of user segments, showing their entry points and progression through the funnel.

Tracking Parameters

• UTM Parameters: Create and track custom campaign parameters like campaign name, source (e.g., Twitter), and medium (e.g., influencer promotions). Each tracked link appears as a separate row in the table for detailed performance analysis.

  Click Create URL in the lower-right to create URLs with UTM parameters and track different sources and campaigns.

  

<aside> ➡️ Up next: Automation

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Attribution: https://kazm.notion.site/Attribution-d54b690aae1347e6a76aa9a0711997c2